Industry insight, analysis and opinion
It is a stat we repeat on an almost daily basis that 8 out of 10 people we speak to only want to consider making a move in-house. We hear phrases such as “I want to get under the skin of one brand”, “I want to be involved in the decisions that are made”, “I am tired of spinning lots of plates”, “I have no interest in going down the new business route in agency.” But do expectations and reality match up?
Read MoreOne of the most popular technology programmes taking place globally is businesses moving to the Cloud and Artificial Intelligence to hold and manage their data and processes. The race between the giants such as Amazon (Web Services), Microsoft, IBM and Google Cloud has been heating up as 2019 becomes the year of the cloud.
Read MoreIn a week where the bulletins have quite rightly been dominated by the atrocious acts of human violence in Sri Lanka – I was shocked to discover the biggest killers are not guns and bombs. More people commit suicide each year than are killed in warfare, terrorism and crime combined.
Read MoreIt is a truth universally acknowledged that PR agencies are the worst at their own PR. In a market that is fiercely competitive for talent, the power of existing as a strong employer brand is massively underestimated and generally poorly invested in.
Read MoreThere isn’t a big secret to writing a CV that will guarantee you get an interview every time you apply for a role but there are certainly things that you can do to maximise your chances of coming across well on paper. Here are some basic hints and tips on writing a CV and an example courtesy of Cristiano Ronaldo.
Read MoreWith no-confidence votes, calls for a second referendum and major transport issues on an almost daily basis, 2018 came to an end with a bang for the public affairs industry. Here we explore what to expect in Q1 of 2019.
Read MoreSo, you’re a start-up, should you hire a person or an agency? You’re a PR and have been presented with the opportunity to build a comms function, is it too good to be true?
Read MoreNow that the heatwave has subsided, and we have returned to normality with a rainy British summer it is time to reflect on the trends in the PR & comms market during the first half of 2018.
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